Opt in email list building is one of the first things you need to do when you are starting off with your internet business. If you are into a business, a quality e mail list is an asset and an investment. It not only ensures that you have a loyal viewer base for the future, it also ensures a qualitatively better customer base. Take a look at the 5 essential steps you need to take in order to build an effective e mail list:

1. Steer Clear Of Spam- it never works! You can ONLY get a quality list if you have an opt in one. What does this mean? This is an option where the visitor actually provides his contact information and then clicks on a link to verify that information. It is a surefire way of verifying that he is interested in your product. You can use an auto responder to make sure that the process is automated and quick!
2. Ensure a Simple Sign up Form on Every Page- this should be as short as possible (after all, who would want to waste time filing up endless forms?). This form should have the visitor name, contact information and any other details you would like to know. Once they click on the link, they should be taken to a page that confirms their subscription. They should then be made to verify their contact information by clicking on a confirmation mail. This double checks the information they have provided you, so that you have a double opt in subscriber. This is MUCH better than an opt in one!
3. About purchased opt in subscriber lists- you may want to kick start your opt in email list by purchasing a list of opt in subscribers. However, in reality, they are not as effective as your own painstakingly constructed list. Wonder why? The names on your list are people who have actually requested information about your product or asked for your advice. How can that ever compare that to an anonymous list of people who have probably never heard about you?
4. Follow up – too many e mails from the same source can be such a bother! No matter how interesting the advice you are sending out- they can be quite annoying! Worse- they can result in your visitors unsubscribing in a short time- you don’t want that after all the effort you have put behind that  opt in email list. 
5. Make it attractive- your follow up mails should contain useful information- not just announcements of things the visitors can buy! Your information should carry the message that they are valuable subscribers- not just potential customers! Of course you will make sales through it- but make sure you have their trust!

The right opt in email list can be worth every bit the effort you put behind it- so don’t scrimp on the hard work!